Evaluation Question 1 In what way does your media product use, develop or challenge forms and conventions of real media products

Forms and conventions within slasher films revolve around the general tropes within the genre.This comes down to each individual aspect within the media product.This comes down to camera work, editing ,pace, sound whether that be diagetic or non diagetic , mise en scene and symbolic representations within the narrative such as Gramscis idea of dominant hegemony and the impact that has had within itself becoming a convention in itself. An example of this is how throughout the course of many different media products regardless of genre men are more likely to be portrayed as a dominant figure throughout the narrative whereas the women appears hopeless and in need of rescuing. Due to the task given to me which is creating my own media product I analysed a large amount of trailers and posters and de-constructed them in order to break them down in to a format that was more resourceful for me to apply what I've learnt from them towards my own product.
When constructing my magazine front cover I first looked back over the 3 magazines that I analysed and
compared what all 3 magazines had in common in terms of conventionality. One of the main things that I noticed was that the format in which the layout was set in was generally the same across board regardless of genre in terms of Empire magazines and I do believe magazines in general. The mast head remaining at the top end of the page and the main image is placed within the centre of the page, and the barcode placed at the bottom right or left hand corner of the page. These small conventional placements of key features within the magazine help express the uniqueness of this media outlet. Since magazines in general use the same type of conventional layout I didn't want to try and challenge it too much because I still wanted magazine poster to be recognized  as a magazine from first glance however I have tried to incorporate and develop certain elements towards the front cover. Across the the page in bright red and yellow it states "Return Of the Slasher Flick" which is to show homage towards previous media texts that have been produced such as Horror Hound ,Fangoria, and Toxic magazines. The typography of the text is primarily meant to resemble the old 80's era of film making. Another reason why I went along with this is because the general design of the killer is a combination of different classic slasher flicks such Friday the 13th and Scream with which my group went along the lines of developing an atmosphere about him. In terms of the way that my media product uses conventions it follows the general format of the main image being the Villain (antagonist) from the featured film Amy, I have spoke about this with my magazine references page where I broke down some of the conventions with the Dark Knight magazine and The Joker being the main image making direct address. I also tried to slightly attempted to challenge old media conventions of slasher products by adopting in new edits on to the magazine page that we ould generally be associated with new media products rather than the old format which you would normally see from Horror hound magazine.Such as the flare reflecting off of the killers weapon, on the right hand side it stating "SNEAK PEAK 2018 PREVIEW" was something that I adapted from last years AS magazine front cover research which showed that not only the main image was the main focus but smaller headlines were used in order to captivate the gaze of the audience such as interviews and vice versa. Furthermore the title of my media product which is "Amy" is a pale red whereas underneath it, it shows the tagline where it says in an etched out typography "should of said yes". I did this in order to portray the main aspect of the story from the first glance, to try and develop a sense of curiosity for my audience wondering what should she have said yes to?. The genre/narrative are quite obvious from the way in which I have laid out my media product with a machete with blood smeared over it and a strange man in a cloak and a creepy mask with no expression apparent.

When constructing my poster one of the main conventions that I followed the most was the way in which I had laid out the cast and crew at the bottom hand side of the page with the film tile "Amy" above it.I didn't want to deviate to much from that many layout, however I wanted to develop upon it with my killer. When looking further into the slasher genre one of the main points of reference for a killer is that they tend to have a main aim and in a sense a kill list that they kill of each individual cast member till they get to the final girl. So by having the cast and crew directly below Amy's name it is symbolizes a kill list in which the killer has worked his way up and his next target is Amy. This is further emphasized through the placement of his blade currently over Amy's name. I decided to keep the entire page black and only some sections of the title smeared with some small areas of white to have a juxtaposed colour palette between background and title. I attempted challenge one of the forms and conventions of a slasher poster by not essentially having any ratings of the movie such as five stars in the top corner due to my audience being quite niche as this is a low budget film trailer. Due to this I realised that over glamorising my poster with different reviews from major american conglomerate industries wouldn't really convey the point that I was trying to establish as the main way in which people would hear or find out about my product would not be through billboards,bus advertisement but through my groups distribution of it through the web.  The masthead and tagline however are in different typographies this is in some ways does challenge the general slasher convention of having a consistent brand identity but also hones in on the simplicity of the narrative to where one answer may have avoided the events hat take place within the narrative. The colour scheme is kept organic to more modern slasher movies with the over implicated usage of black and red. As you can see those two colours are the main colours that are used along with white which colour coordinates with the outfit of the killer. Due to this it shows the way in which my slasher poster follows Gramsci's idea of dominant hegemony as this is the one of the many formats in which a colour scheme is used within a slasher poster. The Killer is adorned in a fashion to show homage to the killer in Scream which is a very design however still creates a devastating impact within the trailer whenever he is present without the use of heavy CGI and major usage of edits.

The trailer that me and my group produced tried to keep the plot as simple as possible without having a too complex narrative that many may not understand from the trailer. From prior research that me and my group carried out in terms of the survey analysis's it showed us that since our audience is primarily teenagers looking for quick action suspenseful scenes and disruption throughout the narrative while also being able to understand the slasher film it enabled us to produce a trailer that has a balance of an intriguing narrative along with scenes that keep the audience hooked due to the tension and suspense.

 At the start of our trailer we decided to go along with the conventional aspect of having the company logos displayed at the forefront of the trailer. This is a convention as across the board in terms of slasher films even horror the trailer tends to start of company logos just as you would expect there to be a mast head on a magazine. However in some cases there are trailers that deviate from this and try to engage their audience immediately by not introducing the company logos within the trailers at the start. S.A.D Productions is the logo that my group decided to go with along with Film 4 with the logo animation being placed within a dark area conveying in some sense the genre of this being a dark film featuring many deaths and some psychotic themes within it.
The first scene of the trailer starts of with an establishing shot setting the location of where the narrative primarily takes place. This is a typical slasher convention as it sets the location for area which I have analysed previously within my "The Shining" trailer analysis.The School however in some sense is unconventional as typically a slasher would take place in a cabin hidden within a deserted forest or an abandoned factory. Within this establishing sequence there is diagetic laughter and happiness being heard within the background however there is no signs of life within the school. Schools are generally associated with the concept of it being a place of learning and a sanctuary in some aspects for children,however as there are no signs of life with dull blacked out windows it conveys the idea that something wrong with the school. The school gates which are blue having connotations of hope establishing the idea that children can build their own futures through school are shut preventing anyone from going. The camera begins to pan from left to right conveying the idea that we are in the position of whosoever is looking at the school. Which is a conventional concept used within slasher movies having the killer stalk and hunt down his prey showing how we have been able to incorporate certain conventions within even the first sequence of the trailer.
 The next scene has large man in grey and black open a set of doors and begins walking through them. The killer within the start of the trailer is shown to be quite dominant as what ever actions he's been taking before the rejection shows that it's only him on his own even while he walks through the corridor he's on his own and there's no one in his way. This is further illustrated through the way in which we made the camera follow through with his movement going through the door (matched action). So far in terms of conventional visual representations of the killer we haven't decided to challenge any real media products but rather develop upon it. By us establishing the killer as not just a monster right from the get go of the trailer but humanising him somewhat till the point of disruption in the narrative agency which Todorov speaks of. Also we had the killer dressed in black and grey to convey his power and dominance within the narrative at the start.

The next sequence of the trailer features a plate card which states "That one Afternoon" covered in red and a somewhat etched out typography.This is a slasher convention as within the general formatting of a trailer there tends to a voice-over or one of these plate cards to build suspense and tension.We decided incorporate this into our media product to help gain the audiences acceptance of what is going to take place within the trailer by intriguing them along with non-diagetic sound effects added within the plates. The sound from the start of the trailer seems to a be an eerier ominous looming effect that hides away in the background and bridges onto the other scenes.The non-diagetic sound effect that sounds like a leaking tap is a general slasher convention as the sound is symbolic to that of blood dripping and throughout slasher trailers they would have a final girl hiding behind a door and the sound of a tap dripping in the background and the killer slowly approaches. Furthermore we then added in glitchy jump cuts to help re-establish the idea of there being a supernatural element to the killer within the narrative.

As the killer walks into the room we then get our first look at who the main character of the narrative is. This deviates from most traditional slasher conventions as the opening sequence features an establishing shot and also establishing who the group of friends are.However this trailer resembles the opening sequence of the Halloween (1978) trailer where we see things from Jason's perspective through the mask, however due to the killer in Amy not being the killer yet he has no gear on. This may resemble the way in which he previously saw the world as free and open minded before having to put on the mask which narrowed down his focus onto one thing which is getting revenge for the way in which he was treated. Final girl Amy's design follows the convention of how a final girl should aesthetically look, Not wearing heavy make-up as the promiscuous girl would and also wearing very dull colours. Furthermore she is in green which has connotations of nature and life whereas she also has a necklace which could be in a sense her lucky charm given to her from her parents or an important figure within her past.  During the rejection scene where Amy the final girl is seated in between two other people which conveys her lack of security and independence. Her group of friends and the Jock embarrass him and tell him to get out The jock Ayo is sitting next to the promiscuous girl with dark red hair already demonstrating the way in which we tried to follow conventions where the promiscuous girl is associated visually with dangerous colours essentially a major death flag walking around. The Jock is portrayed within this scene as the dominant individual in the group as he physically confronts the killer from the start trying to portray his masculinity in front of the promiscuous girl.

At this point the trailer proceeds onto its second sequence which is conveying the hatred that the killer has felt for his rejection. At the bus stop sequence we see the killer stalking the promiscuous girl standing side by side with the bus stop which has juxtaposed connotations of protection and a shelter and outside of the bus stop is where he is and that is danger. Also behind the killer mirrors a conventional location which is a suburban house which conveys the suburban lifestyle that people within this area live out with some aspects of British social realism with the bus stop and housing staying true to the genre. Within the house there is a light left on with its bright orange colour shining through the window, furthermore there is a dead plantation on the left hand side of the camera which shows the lack of life and nature within the area.. This has connotations of warmth and safety within the house and outside where the killer is dangerous and also the lack of an authority figure as teachers and parents are no where to be seen within the trailer. At this point a van drives past and there is a jump-cut to where the killer disappears from the scene which is a conventional cinematic shot which mirrors the rule of thirds. Through this point the camera zooms in to emphasize the mysteriousness and the supernatural qualities of the killer.
The following scene proceeds to have Amy hear her phone ring which uses diagetic sound and in the back ground 2 chairs which are purple and green. This link to scenes later on within the trailer at the pub. However the absence of people within this shot conveys the absence of her friends when she only has 2. Which has symbolic representation of death being imminent towards them, as the colours of green and purple represent supernatural activity and sick bruising.
When Amy picks up the phone once it rings it is very subtle but the camera work breaks the line looking at the cinematic film aspect of the trailer which is the 180 degree rule. However within (John Ford stage coach) scene he was able to allow this unconventional format to be useful to the narrative creating more distress and disruption within narrative conventionally and within the filming aspect. We tried to replicate this and challenge the traditional norm of existing media products conveying
 the idea that something is breaking the rules which doesn't seem too right conveying the urgency and hysteria that is being built up throughout this trailer. Furthermore Amy begins to stare into red with the cupboard behind her being in line with her gaze which has mise en scene that there is danger ahead. After she denies the request to go out with Ayo and Brittney she continues to do her school work which re-establishes the idea of her being the final girl who is focused on her school work with a maternal character design. Along with this her face doesn't really portray the face of someone who has just been asked out by a their own group of friends which may symbolise the divide in their ideals as the promiscuous girl may not entirely understand how Amy truly is.

 The next sequence of the trailer at the pub featuring Ayo and Brittney is similar to a scene with Vertigo, with the colour scheme being a pale green and purple which symbolized the chairs in the previous scene of the trailer. As Brittney the promiscuous girl in all red symbolizing danger and also showing hommage to the scene within the Bond movie (where the women was in all red along with her room symbolized death) and Ayo walk away round the corner they begin to walk down an alleyway where the double yellow lines are painted in red which has conventional aspects stating that the road they are walking is a dangerous one. The fan that is shown which is blurry and out of focus can also symbolize the drunkenness of the Jock. The killer then appears in a blurry fashion which is represented through the usage of the hand held camera portraying the aspect of realism within the trailer as


he casually walks up to the Jock with his blade out. The killer in an all black gown which represents the idea of him being a grim reaper going around killing individuals begins to stab Ayo. Freud's concept of a Phallic symbol is demonstrated through the course of this scene as the killer uses his tool to penetrate Ayo as he is impudent in some aspect and cannot become sexually aroused so he uses his knife as an alternative.

The Killer within the trailer shows homage to the slasher convention as he wears a mask and has a slow paced walk to where the cast runs away but he always manages to catch them re-establishing the idea that you cant run away, which in a sense is hypocritical as he is wearing a mask to protect himself from the embarrassment of rejection. Also the scream from Brittney is very conventional within the slasher movies as its an indication of the fear factor within the film which tends to be quite apparent due to the current events.When The killer walked up to Ayo before the stab there is also glimpses of light which have connotations of hope but barely any.

 The next scene to where a door is shown and breathing is heard from the other side also links to the fear factor within conventional slasher trailers as there is always a sense of desperation to hide yourself or escape the phallic killer but all attempts tend to fail. The door handle that is shown and then begins to shake is along with a presumably Amy screaming is also a conventional scream which I have stated earlier on. Within the plate shots that state "Rejection" "You can't Run" there is a non-diagetic sound effect which is similar to Texas Chainsaw sound effect (1:30 onwards)which follows through with to some aspect the general conventions of a horror trailer.

 The corresponding scenes from finale of the trailer in my opinion are the closest to the conventional aspects of real slasher trailers. As you can see we started zooming out and standing further away from Amy moving away from the boundaries of the mid shot into a long shot. Emphasizing the concept that the final girl is indeed the final girl as she is all alone with the last sequence of the trailer which is the most important scene for her as she is faced against the main antagonist on her own. The location that Amy is placed in on her own is very conventional to the slasher genre as the forest symbolizes life however due to the time in which we shot scene it was pitch black. Therefore reinforcing the concept of Amy being the final girl surround essentially by life but corrupted version of it. Once again we reuse the concept of the killer being a supernatural entity by allowing him to disappear and reappear within the same scene using elliptical cuts as Amy searches for her friends holding onto Ayo's cap.

Having Amy stand behind the tree reinforces the idea that she is a lonely girl trying to hide in a much larger world that she is unfamiliar and the killer is seeking out easy prey. However one way in which we challenged real media products is through having  a different for Amy for this one scene. The reason as to why is that following through with Freud's concept of the 'monstrous feminine' we felt that for her to finally be at the mental and physical capacity to start fighting back we wanted to convey this through simple things such as her attire. By having her in all black but still wearing the same brown fluffy leather boots shows her progression throughout the narrative. That at he root of her character she is still Amy Valentine however the course of events has made her become a stronger individual to the point where she can fight of the larger threat at hand and not focus on her insecurities.


Within this scene we used a conventional slasher trope to where an individual looks around and cant find the Killer how outside of their line of sight is where the Killer is lurking. We used conventional cuts from side to side of which the killer appeared from going from right to left till he appeared directly behind Amy placing the blade around her neck.
We see at the end of the trailer that the killer is beaten which also links to the theoretical perspective that Freud established which is the 'monstrous feminine' to where the final girl overcomes the killer and penetrates him with his own weapon. However during this scene we see the final girl begin to unmask the killer however there is a scream but and Amy turns around signifying that the killer never dies and lives on. to where we get the end plate card of the trailer stating when the film comes out along with final card saying 'Amy'






































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